At the end of the 1st quarter, the Texas Tech Red Raiders were down 14 to 3.

What happened next was the worst quarter of Texas Tech football I've ever seen. I didn't look up any qualifying stats, but I didn't need to, to know that 31-0 in a single quarter is pretty dadgum bad.

Somewhere in the 2nd quarter, the Red Raiders gave up, or were beaten past the point of rally. Not sure that there is a discernible difference between the two. The final was 66 to 10, but there isn't any real point in discussing the Xs and Os in how that score came to be.

There are much larger issues at hand than their two-headed QB being 17 of 22 for 336 and two touchdowns. Also larger than those same two QBs running for six touchdowns and more than 170 yards.

Tonight we witnessed the end of an era. He won't be fired on the tarmac or the plane ride home. He may not be fired after the Baylor game. But eventually, if this continues, he will be fired.

I'm not advocating a firing and I don't personally think that it's the best course of action, but today, in Ames, Iowa Kliff Kingsbury was beaten past the point of rally.

This isn't an overreaction to the Iowa State game either. A 12-23 record in Big 12 games just isn't good enough.

The only positive take away from the game: The Red Raiders only committed two penalties for just seven yards.

Finally, with or without Kliff Kingsbury, the Texas Tech football program will be fine.

There are good recruiting classes coming and a good depth of young talent already here in Lubbock. There is no need to quit on the team, the school, the head coach or the defensive coordinator for that matter.

Coaches will come and go, but long live the Matador.

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