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Lubbock Early Voting Is Underway: What Are We Voting On?
Early voting heats up in Lubbock County! Will a $290 million school bond pass amid economic uncertainty?
How Lubbock Can Break The Tortilla Throw World Record
Lubbock's tortilla-throwing tradition could clinch a world record—will Texas Tech students step up and show Minnesota how it's done?
Texas’s Ultimate Windstorms: Records That Still Blow Minds
Explore the unique wind patterns in West Texas, where everyday gusts of 20-30 mph are just part of life for locals.
Texas Pastor Booked On Child Sex Abuse Charges
Gateway Church founder Robert Morris arrested on shocking child abuse charges, and was in jail for less than 15 minutes.
NEW DETAILS: Texas Road Rage Incident Not What It Seemed
This case was found to be much more than road rage.
Packages of Drugs Have Been Washing Up On This Texas Beach
It wasn't Easter Eggs that police were hunting on Sunday, instead it was packages of cocaine that had been dumped into the ocean.
CHILL VIBES: A Gallery of Satisfying Photos to De-Stress
Photos to soothe you during the most stressful month of the year.
Bird Flu Has Now Been Discovered In Several Species Of Texas Wild Mammals
Avian Flu, a.k.a. Bird Flu or HPAI, has recently been discovered in several species of wild mammals in Texas. Here is what you need to know to stay safe.
Warning, These Are The Major Mistakes That Destroy Local Lubbock Businesses
It hurts to see these mom-and-pops make the major mistakes that those of us in the advertising business know can quickly lead to "game over."
A New Ice Cream Store Opens in a Historic Lubbock Location
After close to a year of construction, The Rolling Cones is now open in Lubbock at a historic location.
GOOD NEWS: 'Sadistic' Texas Rapist and Killer Set To Be Executed
5 years ago, one of the most disgusting human beings to ever walk this planet was sentenced to death row. He is now set to pay the ultimate price this Wednesday in Texas.
DONATE: Beloved Lubbock Musician Desperately Needs New Kidneys
I know there are good people in Lubbock with big hearts and deep pockets who can help save my pal.
Lubbock County Sheriff’s Office Responds to Early Morning Rollover Accident on FM 400
A rollover accident on FM 400 has local authorities urging caution for morning drivers. What led to this crash near Lubbock's eastern limits?
Nvidia to Build Two AI Supercomputer Factories in Texas
AI is expanding in Texas and so is Nvidia.
Texans Claim ‘Boss Level’ Status: See What They’re Dominating
Celebrate your unique Texan quirks! Discover the talents that make you 'boss level' and learn how embracing your skills can lead to success.
Texas Team Smashes Pickleball World Record with 36-Hour Marathon Match
In Carrollton, a dedicated team of four breaks the pickleball marathon record. Can they inspire a new generation while raising funds for a great cause?
Will Texas Burger Kings Go Bust?
A Burger King franchise is having some challenges. What will it mean to Texas Burger King lovers.
Texas Town Makes the List of the South’s Strangest City Names—and It Might Ring a Bell!
Explore the whimsical world of Southern town names, featuring the charmingly odd Ding Dong, Texas, where quirky history meets a unique community of just 22 residents.
The Space Shuttle Discovery Could Be Coming Home To Texas
Senators John Cornyn and Ted Cruz want the space shuttle relocated to Texas, where it always should have been.
Locals Agree, This Long- Running Lubbock Donut Shop Lives Up To The Hype
A delicious look at a long-running Lubbock favorite