Talk 103.9 & 1340

College athletes now profit from Name, Image, and Likeness (NIL) deals. Texas Tech’s football team holds a $33.1M estimated value, led by offensive tackle Howard Sampson at $2M and quarterback Will Hammond at $1.8M.

Fall in Lubbock means corn mazes, pumpkin patches, and hayrides at Atl Do Farms running through early November.

Taste of Texarkana is back this October 13, and it's packed with local restaurants, food trucks, and live jazz to support hunger relief.

Fall's arrived and local pumpkin patches are ready with photo ops, hayrides, and all the seasonal vibes families crave.

Madhatter Distillery is trading stills for a broader bar concept. Remedy 403 arrives with beer, wine, and cocktails for everyone.

The video shows a recording studio with a mixing board, and you can hear Xelencia's "Tú Eres"

During National Roundabouts Week, Texas boasts 679 roundabouts, yet Lubbock has only one or two. While these intersections reduce fatal crashes by 90%, local drivers would need to adapt to yield rules if TxDOT brings more of them to town.

The Green Bowl has been a hidden gem for the local skate scene, but it needed some community love to stay that way.

Local organizations came together to offer everything from job help to haircuts at one event designed to support people facing housing instability.

Forget traditional patties. One local spot is competing with BBQ, cheddar, and dill pickle flavored popcorn.

Owing back taxes in Louisiana doesn't just affect your wallet. Your driving privileges could be on the line.

National Hunting and Fishing Day reminds us where conservation funding really comes from. Your license dollars protect Texas wildlife.

Sure, you have probably done a corn maze in the fall, but have you ever done a pallet maze?

A simple question on Facebook produced a surprisingly long list of celebrities with connections to East Texas, including several names that may catch you off guard.

From red-light runners to reckless speeding, here's why one longtime Amarillo resident thinks local drivers need to slow down.

Something shifts when temperatures drop here. Suddenly everyone's craving comfort foods and spending more time cooking.

Purchase each day individually or get the weekend pass. There are many incredible perks with the VIP tickets.

Lubbock's fall chill is creeping in, and now's the time to get your home ready before winter actually hits hard.

Toys R Us is making a major comeback with 120 new stores hitting the U.S. before the holidays. The beloved retailer is back in a big way.

A new traffic light color is being studied in Louisiana, one that could change how we share the road with self-driving cars.