Everyone is a fan of Chris Beard. He's a legend already in Lubbock and he's becoming a national phenomenon more and more by the day. He's ingratiating himself into cultural zeitgeist on the court and at press conferences. Now, he's doing it on a t-shirt.

Courtesy of play-the-hits-jon-rothstein.myshopify.com

The t-shirt is the brainchild of college basketball cult hero Jon Rothstein who lives for the madness of March. The other 11 months of the year he's preparing for March. He's got sayings he tweets after coaches or teams win games. His Rothsteinisms have become just as much a part of college basketball as Dick Vitale screaming, "He's a PTP BABY" or Bill Walton talking about doing acid at a Grateful Dead concert while some Pac 12 player is shooting free throws.

Rothstein coined the phrase, "Chris Beard. Fully Loaded." for the Red Raider coach and he tweets it after every Texas Tech victory.

You can find the t-shirt here at his website and all proceeds go to support Mission Continues which is a non-profit that supports veterans doing great things in their own communities.

https://play-the-hits-jon-rothstein.myshopify.com/