Turns out college football seasons can be sponsored now, and Monster Energy just put its name on two of them. That's not something that would've happened five years ago.
Three wrestling promotions, one night, one building in Levelland — and nobody's merging, nobody's taking over. Just nine matches and a chance to do some good.
Lubbock has built its identity around cotton and community — and now there's a conversation starting about whether massive data centers fit into that picture.