Bob Bowlsby ran the Big 12 for a decade but never seemed to do anything. The conference lost more than it gained but somehow survived. Then in 2021, Texas and Oklahoma announced they were leaving the conference.

Since that announcement, Bob Bowlsby was fired announced his retirement and Brett Yormark was hired as the new Big 12 boss.

In Yormark's first several months on the job, the conference has re-upped the Media Rights deal, made major strides in marketing and branding and have now announced the formation of a "Business Advisory Board" to write the "Conference's Business Strategy".

“The Business Advisory Board will play a crucial role in creating the blueprint to growing our brand and business,” said Commissioner Yormark. “I appreciate each board member’s willingness to assist the Big 12 in crafting our business strategy. Every member brings a wealth of expertise and experience to the table, and I look forward to working with the entire board.”

Now, I don't know what a business strategy is, but the list of names on this board is absolutely bananas in the best way. The board features people with conference ties all across the Big 12 and the sports media landscape.

The Big 12 Business Advisory Board members include names like Garth Brooks, numerous people in charge of big money capital ventures, Gary Vee (yes, that Gary Vee), Jim Donald the co-chairman of Albertson's, Jason Kidd (yes, that Jason Kidd), Nicholas Perkins the CEO of Fuddruckers, and Dustin R. Womble of noted Red Raider fame.

All told there are more than 35 people on the advisory board and billions of dollars worth of expertise. I don't know what will come of it, but I'm very excited to see what comes of it.

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