Texas Tech fans will be able to get merchandise outside and inside the stadium from a local business that has been serving the community for almost 50 years.
The Red Raiders and Wildcats will kickoff next Saturday at 11am at Jones AT&T Stadium. Texas Tech is trying to become bowl eligible for the first time since 2017.
Raider Red made his debut in 1971 supporting Texas Tech Football and all other sports at the university. Raider Red was created by cartoonist Dirk West.
Texas Tech and Cincinnati already have a connection, due to former football coach Tommy Tuberville, and that connection should be used to name their new rivalry games.