Their rhyming drive-thru greetings, crinkle cut fries, and toast have made it into the hearts of many Texans, including those of the celebrity variety.
The National Ranching Heritage Center is hosting their first ever Ranch Verse where you can enjoy all kinds of stories, cowboy poems, ranch ballads and of course food.
Don't let anyone fool you into thinking that Lubbock is just another dusty Texas cowtown. If that's what you're looking for, Odessa is two hours south of here.
Week 15 of the expert pick em will see a pair of bowl games that include teams Tech fans are familiar with and the Cowboys and Texans in action at home.
Week 12 of the expert pick em will see Texas Tech trying to get out of their current funk against Baylor, the Cowboys and Texans both in Thanksgiving day match ups and more high school playoff action. It's going to be a big week.
It's down to the big games as high school football enters their first round of playoffs and the conference schedule for college football draws closer to its end.
Week nine of the expert pick em will see some Texas Tech try to rebound from a loss as they take on UT, the Cowboys trying to take down the only undefeated team in the NFL and some crucial high school match ups.