Believe It: Amarillo Is Trending as a Travel Hot Spot

We see a lot of different lists that get put out, like top places to live, best places to ski or snowboard, or best places to vacation. Amarillo never shows up on any of those lists. Obviously there's no skiing or snowboarding here, and it seems everyone complains about living here.

Vacation or travel to? I'm sure residents of every city say, "There's no reason to travel here. It's boring". Amarillo is definitely not one of those types of places people want to travel to...wait...actually, it is apparently.

Surprising Vacation Hot Spot

Believe it or not, Amarillo just popped up on a list from Skyscanner that has Amarillo listed as a top 10 travel destination for 2027. I know, you're sitting here asking, why?

So let's look at how Amarillo ended up on this list. It was predominantly based on the growth of year-over-year Google searches. According to their research, searches for Amarillo as a travel destination climbed 93% year over year, good enough to place it eighth on the list of travel destinations.

Why Amarillo?

Six of the ten are outside the U.S., and three of the four U.S. destinations were in Florida, making Amarillo the only place outside of internationally or Florida to hit the list. So it's surprising to see Amarillo be the place to hit this list. What is so appealing about traveling to Amarillo?

It's the classic Americana feel Amarillo has. Between things like Route 66 and Cadillac Ranch, Amarillo has an appeal to travelers that it seemingly has never had before. Throw in Palo Duro Canyon being a stone's throw away, and you have one of the most popular potential travel destinations in America. I guess we should probably plan on a little more traffic in the area next year.