Where Does Lubbock Rank Among Texas’ Most BBQ-Obsessed Cities?

Texans are famous for their BBQ passion—but just how much does Lubbock love slow smoked meats? A new statewide study by Payless Power, which analyzed Yelp and Google data, sheds light. And while Lubbock didn’t crack the top tier, it still earns solid marks, ranking 34th among Texas cities for BBQ obsession.

How Was the Study Conducted?

The study evaluates cities based on a meta‑rank score that includes per‑capita BBQ search interest, restaurant density and ratings, and affordability. While smaller cities dominate the leaderboard—New Braunfels, Sugar Land and Lewisville claim the top three—Lubbock’s middle‑of‑the‑pack placing underscores our appetite for smoked meats.

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To offer context, the average Texan dips into BBQ terms on Google frequently in major metros like Austin (No. 1 per capita for searches) and Dallas. Meanwhile, Lubbock mirrors that enthusiasm regionally by supporting a steady mix of brisket, ribs, sausage and more.

Lubbock is Loyal!

Affordability and access also shape BBQ culture in Texas. Cities like Sugar Land and Pasadena boast the most BBQ joints per resident, while Brownsville and Waco pack the most highly rated smokehouses. Though Lubbock lacks standout rankings in these subcategories, our city maintains a strong, loyal following thanks to our local BBQ staples. Look around and you'll see longtime favorites like Evie Mae’s, Chopped & Sliced, and The Shack even as newcomers bring healthy competition.

That said, a 34th place finish isn’t bad when Texas is home to nearly 1,200 towns and cities. It places Lubbock comfortably above many larger markets, reflecting steady interest—if not the fever pitch seen in BBQ capitals like New Braunfels.

How Can Lubbock Improve?

If Lubbock aims to climb higher in future rankings, local pitmasters may consider leaning on what moves the needle: boosting positive online reviews, embracing search optimization (“Lubbock brisket near me”), and spotlighting budget‑friendly offerings—a proven way to attract eyes and stomachs alike.

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Until then, Lubbock’s steady passion for all things barbecue remains clear. From backyard cook‑outs to Saturday specials at local joints, our city continues to savor smoky tradition with proud, Texas-sized appetite!