The land of "enhanced" enchantment isn't number 1 but they're pretty darn close. The fact that it's legal there, I would hazard a guess, plays into this.
The State of New Mexico has made headlines today now that recreational use of marijuana is legal throughout the state. And one thing New Mexico seems to be counting on is Texas.
A quick google search of Hobbs, Roswell, and Clovis already show numerous recreational marijuana dispensaries that have opened and one can imagine that more will open throughout eastern New Mexico...